Sea Eagles updated their club logo to usher in a new era.
The Manly Warringah Sea Eagles have launched an intriguing new logo and identity that pays homage to the Club’s rich history while also bringing a modern, fresh design.
After two years of planning, the new brand identity symbolizes the qualities that unite the maroon and white, such as resilience, honesty, tradition, and solidarity, while also bringing a creative vibe to the Northern Beaches neighbourhood.
To honour the rich legacy of the Sea Eagles, the traditional Maroon and White scheme will remain at the centre of the team’s new identity.
Manly’s home jersey will also retain the traditional hoop design, a specific reference to uniforms of the past.
The Club has also revealed new brand elements, including its MW Monogram and its visual supporting graphics.
The new powerful Sea Eagle logo carries forward elements of the past Manly emblems including;
- Maroon and White like traditional logos seen from the Club’s inception until 1977.
- A familiar circular motif that the Sea Eagles have incorporated from 1978.
- A sign of strength is seen in the aggressive eagle features from the 2003 – 2023 emblem.
- A slanted typeface representative of forward movement and progress, with Manly Warringah clearly showcased to represent the Club’s historic name.
Manly Warringah CEO Tony Mestrov said the new logo honours the present and future progress of the Sea Eagles.
“As a Club, we are excited to rise together as one under our new identity while paying homage to our local community and what it means to represent the wonderful Northern Beaches,” Mestrov said.
“We head into our 78th season in 2024 and while it’s important for our Club and members to pay tribute to our past history, we need to forge the pathway to a new era.
“This has been a two-year project and the early collaboration and feedback we have had from our Members Council and some of the players has been very positive.
“The Sea Eagles are a Club that is built on resilience, respect, legacy and family.
“The legacy is our past, the present and our future. We honour the past but we forge towards a great future, and this new logo encompasses all of this and more.”
Manly Leagues Club and the Online Dynasty Store are where Sea Eagles members and supporters may buy a selection of new goods. There will be new jerseys, polos, gym shorts, graphic tees, and hats available.
